If you couldn’t answer the question faster than you read it, your timepiece may be suspect. Last night, the JL boys produced the NOOKA X DDCLAB event in Hollywood at the DDCLAB Los Angeles store. With ever-flowing drinks and rare grooves by Gomez Warren IV, the collaborative event gave invited guests a glimpse of the two brands.
NOOKA, a design company, shared their line of watches that fit as a normal watch with abstract digital displays that make them beyond typical. Having seen a couple of these watches up close, some practice is needed before wearing — as you don’t want to stumble through a response to my initial question. With many styles and colors to choose from, they have pieces for any outfit or occasion. The summer uniform of tees, sneakers and jeans have a new buddy to set a scene off right.
DDCLAB is a product of Roberto Crivello and Savania Davies-Keiller’s design studio DDC USA. This duo is committed to enhancing fashion through emerging technology but never “reinventing the wheel.” So, “The look is the same. It is simple. It is classic. But is now improved. It is fashion technology.” Although my sneakers may be fly, they can’t make me fly — but if it ever happens I know where it will happen first.
Check out the photos LAZO shot at the event and catch your own peek of NOOKA X DCCLAB.
