Five Four, LA Take Over

We have all used the slang “one” or “one love,” and know that 5 – 4 = 1. Put those two concepts together and you have Five Four Clothing, a company whose clothing designs “reflects a brand without boundaries.” A progressive men’s clothing line–with women’s coming in Fall of 2009–Five Four provides quality apparel, which is sometimes hard to find amongst today’s designers. They also have a campaign called One, where they ask consumers to take just one day out to use alternative forms of transportation, in an effort to preserve our environment.

My man J-Dubb, the marketing director at Five Four, shot us this video to share with you all. Great marketing video, how would you have reacted? They used 54 men, 7 black suburbans and in 1 day Five Four took over Los Angeles.

Youtube Link